Google Business Profile Performance: New Metrics and Changes

Google recently launched a new API called "Business Profile Performance", which brings about changes to the statistics available for business owners. This new API offers a fresh set of statistics and removes some of the old ones. Here's a summary of the changes.

First, the new statistics that are now available include the number of views for listings, bookings and orders received, messages received through the "message" option, keywords used to display your establishment in search results, and the type of devices used to view the listing. With this, business owners can gain deeper insights into the performance of their Google Business Profile, and optimize their listing accordingly.

On the other hand, certain statistics that were previously available are no longer provided. These include the type of searches (direct/indirect) and performance indicators like the number of post views and photo views. While this may seem like a limitation, it's important to note that Google is always tweaking its algorithms to provide users with the best possible experience and likely has found that the new statistics are more actionable than these items that were removed.

Overall, the launch of the Business Profile Performance API is a significant update that helps business owners monitor their online presence and adapt to changing consumer behaviors. As always, keeping track of the latest developments to fully take advantage of the power of your Google Business Profile is essential for businesses to stay ahead of the curve and make the most of their online presence. If you'd like to learn more about our easy-to-use tools for updating, monitoring and measuring your performance, contact us.